For the first time ever, Burton is launching the Burton Mountain Festival tour, a completely new experience that offers riders a full day of FREE on-snow activities, including Burton 2012 product demos, music, sponsor giveaways, mini parks for the smallest snowboarders and an amateur snowboard contest. The Burton Mountain Festival will be presented at Mt. Hood Meadows January 14 – 16 over Martin Luther King weekend.
Burton Mountain Festival includes four key elements: Burton Test Ride, Riglet Parks, Pro-Test and an après ski party for an entire day of good times. And while each festival stop is unique, the foundation of the festival is the Burton Test Ride program - where virtually the entire 2012 Burton hardgoods line will be on tap for riders to test at absolutely no charge. Riders can try out a variety of boards, boots and bindings to get a feel for their ultimate set-up.
In addition to Test Ride, the Mt. Hood Meadows stop will have a Pro-Test Rail Jam event, Sunday, January 15 and a Pro-Test Half Pipe competition Monday, January 16. These are amateur snowboard competitions for men and women. Riders can also win wildcard spots to compete in the US Open pre-qualifiers, and all Pro-Test events are 4Star TTR World Snowboard Tour events. For complete Pro-Test dates, details and formats, head to http://www.burton.com/pro-test
For the youngest riders, every Burton Mountain Festival stop will also feature a Burton Riglet Park where kids as young as three can try out snowboarding for FREE. Burton will provide snowboards, boots and bindings sized for the smallest kids to borrow at no charge. Kids will also be able to try out Burton’s revolutionary Riglet Reel, a specially designed reel attached to the nose of youth snowboards that makes learning easier than ever. And certified snowboard instructors will help kids learn to ride on mini features like boxes, ramps and rails.
Finally, all Burton Mountain Festival stops will feature special après events and live music. Stay tuned to www.burton.com/bmf for updates on live music acts and party details as they’re announced.
And thanks to presenting partner MINI and partners Kodak, Mountain Dew, Mitch by Paul Mitchell and Snowboarder Magazine for their support of the all new Burton Mountain Festival.