MT. HOOD, OR (Immediate Release) -- Mt. Hood Meadows Ski Resort is taking action to reduce peak day parking issues. Long-term Mt. Hood Meadows is addressing this important issue with an additional parking lot, currently undergoing review by the U.S. Forest Service. Resort officials are moving forward with additional initiatives this season to reduce the number of days it reaches parking capacity.
The multi-faceted initiative includes subsidizing transportation programs to the mountain, increasing employee shuttle bus routes, promoting ride sharing and creating peak day pricing. The initiatives are intended to significantly reduce or possibly eliminate the number of days the resort reaches parking capacity.
Nearly all the days Meadows reached parking capacity coincided with storms delivering substantial snow and powder conditions on a major holiday weekend; when the weather conditions on one of the weekend days was far superior to the other. In many cases the other Mt. Hood resorts and other resorts throughout the Northwest also exceeded parking capacity on those days.
Meadows has identified the days most likely to reach parking capacity - December 26 - 31, 2012 and Saturdays and Sundays in January and February. It is these days the resort's peak day parking plan will be most effective in optimizing the parking resources at the resort.
Subsidized Bus and Lift Packages
Mt. Hood Meadows will reduce the price of shuttle rides to the resort to $20 round trip, from last season's $30. The resort will increase the number of park and ride shuttles operating on peak days from one to four, and also offer the $20 transportation price to all guests purchasing Meadows multi-day ski and snowboard programs. The subsidized pricing is expected to increase bus ridership by 25% this season, and provide an additional 300 seats on peak days, which would remove more than 100 vehicles traveling to the resort those days.
Rescheduling Competition and Race Events
Meadows can reduce another 100 vehicles on peak days simply by rescheduling competitive and race events to off-peak days or different times on peak days.
For the past several years, the resort has achieved employee ridership of over 12,000 each season. Meadows will increase the number of employee shuttle bus routes and offer more flexible shuttle bus schedules and pick up points. The target is to reduce an additional 150 vehicles per peak day off highway 35 in the 2012-2013 season.
Drive Less Connect (drivelessconnect.com) was launched in November 2011 by ODOT. This website is promoted on SkiHood.com to guests to find others traveling to Meadows - and ultimately reduce the amount of vehicles coming to the mountain. Creative incentive programs are being created for guests and employees who use such resources to rideshare to Mt. Hood Meadows.
Mt. Hood Meadows provides timely parking updates on its conditions page, snow report and twitter tweets, anticipating days when parking may be an issue and recommending guests alter their arrival times to the resort to avoid parked out lots. The resort will increase the number of variable message signs mounted on mountain ready vehicles located at the intersections of MHM access roads and Highway 35 to provide current traffic information messages as directed by ODOT staff.
Peak Day Pricing
The all day lift price at Mt. Hood Meadows this season is $74. However, on Peak days, the price will be $89 - the additional cost of a peak day should serve as an incentive to drive peak day traffic to off-peak time frames. Meadows is also making less pre-purchased tickets available on peak days so the result should be more people making plans to recreate on off-peak time frames.
Third Party Transportation Services
Mt. Hood Meadows partners with third party transportation services, offering season pass incentives and special lift pricing for passengers. Meadows currently works with Sea to Summit, Aspen Limo, the Grease Bus and The Inn at White Salmon which all offer guest shuttle services and scheduled to Meadows.
Mt. Hood Meadows' Vertical and Alpenstube Restaurants offer Après Ski promotions from 3pm to 6pm, helping to spread out the egress from Mt. Hood Meadows. Food and drink promotions along with live music and other entertainment is offered during Après Ski times.