Mt. Hood Meadows Receives Two National “Heads Up” Safety Awards
SAN FRANCISCO, CA (May 30, 2008) -- Today the National Ski Areas Association (NSAA) honored six member resorts with its annual Heads Up National Ski Area Safety Awards at its National Convention and Tradeshow held at the Hilton San Francisco, Calif. Each season the awards recognize those resorts that have done an outstanding job of educating employees and guests about skiing and snowboarding responsibly.
Mt. Hood Meadows Ski Resort received awards in two categories for "Most Impactful Safety Message" AND "Best Use of Web in a Safety Campaign." In a letter informing the resort of the awards, NSAA Director of Education Ann George wrote, “It is one thing to Know the Code it is another to Live the Code. This message became clear through the materials the resort provided us. It is obvious through Matt’s Blog that the Code is lived daily at your resort, which is why we felt it was important to also recognize you for having great use of the web. The youth generation is using technology more and more and what a better way to reach them than through online communication. You can see Matt is passionate about his answers to the public.”
It was the second consecutive year that Meadows received a safety award from NSAA. Meadows CEO Matt Drake, who coined the phrase “Live the Code”, was pleased that the resort’s safety education initiatives and efforts were acknowledged. “Safety education of our staff and guests is a priority at our resort and we are honored that these efforts have been recognized by our industry association. The mantra ‘Live the Code’ became part of our vocabulary this season and reinforced the importance of personal responsibility on the slopes.” The phrase refers to the “Responsibility Code” – which promotes seven rules of conduct that skiers and snowboarders should follow to increase safety on the slopes. The code can be seen at the resort web site www.skihood.com.
The “Live the Code” Safety Partnership included Monster Energy Drink, Fuel TV and the Anheuser-Busch “Responsibility Matters” campaign. For more information on the NSAA safety programs, including the other awards recipients, visit www.NSAA.org.
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