MT. HOOD, OR (Immediate Release) - Mt. Hood Meadows Chief Operating Officer Jake Bolland announced an organizational restructuring of Mt. Hood Meadows to provide year 'round recreational and hospitality experiences. Meadows is established as a successful and popular winter recreation center, primarily offering snow sports activities. The company is actively developing products, services and experiences to complement this traditional business.
Bolland announced the appointments of Steve Warila, Jeremy Riss and Matt Troskey to newly created vice president positions, saying, "This reorganization is designed to propel our company forward to develop multi-season culinary, educational, mountain lifestyle, lodging and entertainment experiences that extend beyond our winter recreation offerings. While winter snowsports activities and experiences on Mt. Hood will always be at our core, these new offerings will help develop year 'round guest experiences, employment and revenue streams for our company."
Steve Warila - V.P. Mountain Operations and Planning
Warila joined Meadows' mountain department 40 years ago after graduating from Linfield College. His impressive work history includes holding nearly every mountain department position, planning the resort's expansions and capital improvement projects, and overseeing the installation of seven chair lifts, new building construction and expansion and resort infrastructure. Warila says Meadows is broadening mountain activities for multi-season use, to provide engagement and interaction with those who live in and visit Oregon. "We are actively developing plans for facilities that will enhance both the summer and winter experience at MHM. We enjoy working and playing on the mountain and look forward to sharing these natural adventures."
Jeremy Riss - V.P. Resort and Commercial Operations
Riss started at Meadows as a part-time instructor and over the past 20 years advanced through the ski and snowboard school to assistant director before becoming Director of Guest Services two seasons ago. "This position was created to not only improve the quality of the guest experience during winter operations but to look beyond the traditional 'winter ski resort model' and invite non-traditional guests to experience the natural bounties Mt. Hood has to offer." Riss is excited about the new activities and enterprises Meadows' growth is creating. "I get to take kids rafting during our summer kids camps and open a retail store in Portland that will also improve our connection to our guests and help people have a great time on Mt. Hood year 'round."
Riss continues to serve as a member of the PSIA-NW Technical Team and an examiner and Divisional Clinic Leader for PSIA-NW.
Matt Troskey - V.P. Administration
Troskey joined Meadows in October 2014 as the Director of Human Resources arriving from Stevens Pass Ski Resort where he worked in HR since 2001, attaining the position of V.P. of Human Resources in 2012. “These new opportunities will attract and develop a work force that we wouldn’t otherwise be able to retain operating on just a seasonal basis. A strong and healthy employee culture will facilitate consistently exceptional guest service and innovations that can be sustained, creating new choices for people to experience at Mt. Hood Meadows.”
The company recently modified its logo, removing Ski Resort to signify the commitment and initiative to create and deliver services and experiences 365 days a year. Bolland also revealed the company's new brand statement, "Your Mountain Home".
Chairman and Chief Executive Officer Matthew Drake says the new leadership supports the company's vision to diversify. "Our focus since my father Franklin founded this company in 1967 has been to offer the highest quality mountain recreational experiences for families, residents and visitors to Oregon. And while that has been primarily snow sports and winter season oriented, our desire has always been to provide exceptional recreation, educational, entertainment, culinary and lodging experiences year 'round that meet the wants and needs of our loyal guests."